Be Consistent

One of the biggest Communications mistakes a not-for-profit can make is taking a stop-and-start approach. Maybe you post to your blog regularly during a slow period, but you get busy and before you know it, you haven’t uploaded anything in more than a year. The same goes for social media.

When it comes to Communications, it’s important to be consistent.

Consistency increases the chance that you’ll reach your audience. It allows you to repeat and hone your message. It gives you the ability to spread the word about all the great things you do and why you do them. 

And, best of all, it helps you grow. It keeps your work top of mind for both donors and the people you support. It helps you recruit new workers as you need them.

The message consistency sends is that you are reliable in all aspects of your business. You take time for outreach, and you care. 

But we understand why not-for-profits can be inconsistent with Communications. Most organizations are running lean, allocating everything they can to community support. That’s where a company like Flemco Design and Communications can help. 

Flemco acts as an adjunct Communications team, helping with everything from strategy to execution. Having someone like Flemco on your side helps you to be consistent.

Similar Posts

  • Be Clear

    Short sentences. (Even sentence fragments.) Simple words. Lack of jargon. Little paragraphs that can be skimmed.  Readers skip around. They ignore large blocks of text. They approach every piece of writing with their own expectations.  Their ideas might conflict with what your organization wants to communicate. Even the most painstakingly crafted communication can result in misunderstandings. That’s…

  • Take a Position

    Why am I reading this?  That’s a question readers ask when they’re looking at something wishy-washy, an article or blog post that doesn’t add anything to the conversation. You do not want people to wonder why they’ve invested time and energy in your communications. Emotion and donation Many nonprofits hesitate to take a strong position…

  • Beware the Camel

    A camel is a funny-looking animal. Long knobby legs. Bulgy eyes. Humps. Now think of a horse. Sleek lines. Flowing mane and tail. Graceful. Sir Alec Issigonis, most famous for designing the Mini—a resounding success—said, “A camel is a horse designed by committee.” You see what he meant, right? A camel looks like a bunch…

  • Can Just Anybody Do This?

    Everyone learns to write when they go to school. It’s one of the three Rs, right (“reading, [w]riting, ‘rithmetic”)?  How many words have you written today without thinking about it? Maybe thousands. Most people who wind up working for nonprofits are good writers. They know how to build sentences and get their point across to…

  • Be Focused

    How do you eat an elephant? Bite by bite. How do you write a report? Bird by bird. Tackling a big project, like an annual report or new website, can seem overwhelming. When your organization does an enormous amount of good for your community, you want to share all of it—and it can be daunting to…