Be Focused

How do you eat an elephant? Bite by bite. How do you write a report? Bird by bird.

Tackling a big project, like an annual report or new website, can seem overwhelming. When your organization does an enormous amount of good for your community, you want to share all of it—and it can be daunting to break down the process.

That’s why we at Flemco Design and Communications suggest that organizations focus on many small communication projects produced all throughout the year.

That strategy helps your nonprofit showcase its many good works individually. This can be helpful not only for generation of larger communication projects—but also for the health of your organization.

How?

Focusing intensely on one facet of your organization can reveal both its strengths and weaknesses. Exploring the various viewpoints of your donors, volunteers, and staff will help you determine where your organization makes the most impact.

You’ll naturally become aware of information that you can use to increase donations and finetune your mission.

Communications is about outreach and awareness, yes. But many people don’t realize how strong the connection is between a focused communication strategy and your organization’s ability to grow and serve the community.

Take advantage of that connection.

Similar Posts

  • Take a Position

    Why am I reading this?  That’s a question readers ask when they’re looking at something wishy-washy, an article or blog post that doesn’t add anything to the conversation. You do not want people to wonder why they’ve invested time and energy in your communications. Emotion and donation Many nonprofits hesitate to take a strong position…

  • Be Consistent

    One of the biggest Communications mistakes a not-for-profit can make is taking a stop-and-start approach. Maybe you post to your blog regularly during a slow period, but you get busy and before you know it, you haven’t uploaded anything in more than a year. The same goes for social media. When it comes to Communications,…

  • Be Clear

    Short sentences. (Even sentence fragments.) Simple words. Lack of jargon. Little paragraphs that can be skimmed.  Readers skip around. They ignore large blocks of text. They approach every piece of writing with their own expectations.  Their ideas might conflict with what your organization wants to communicate. Even the most painstakingly crafted communication can result in misunderstandings. That’s…

  • Beware the Camel

    A camel is a funny-looking animal. Long knobby legs. Bulgy eyes. Humps. Now think of a horse. Sleek lines. Flowing mane and tail. Graceful. Sir Alec Issigonis, most famous for designing the Mini—a resounding success—said, “A camel is a horse designed by committee.” You see what he meant, right? A camel looks like a bunch…

  • Can Just Anybody Do This?

    Everyone learns to write when they go to school. It’s one of the three Rs, right (“reading, [w]riting, ‘rithmetic”)?  How many words have you written today without thinking about it? Maybe thousands. Most people who wind up working for nonprofits are good writers. They know how to build sentences and get their point across to…