Why am I reading this? That’s a question readers ask when they’re looking at something wishy-washy, an article or blog post that doesn’t add anything to the conversation. You do not want people to wonder why they’ve invested time and energy in your communications. Emotion and donation Many nonprofits hesitate to take a strong position […]
News
Be Focused
How do you eat an elephant? Bite by bite. How do you write a report? Bird by bird. Tackling a big project, like an annual report or new website, can seem overwhelming. When your organization does an enormous amount of good for your community, you want to share all of it—and it can be daunting to […]
Be Clear
Short sentences. (Even sentence fragments.) Simple words. Lack of jargon. Little paragraphs that can be skimmed. Readers skip around. They ignore large blocks of text. They approach every piece of writing with their own expectations. Their ideas might conflict with what your organization wants to communicate. Even the most painstakingly crafted communication can result in misunderstandings. That’s […]
Be Consistent
One of the biggest Communications mistakes a not-for-profit can make is taking a stop-and-start approach. Maybe you post to your blog regularly during a slow period, but you get busy and before you know it, you haven’t uploaded anything in more than a year. The same goes for social media. When it comes to Communications, […]
Flemco Designs Adds Business Partner, Expands to Full-service Agency
FOR IMMEDIATE RELEASE Flemco Designs is now Flemco Design and Communications. With the addition of a new business partner, it has expanded to become a full-service agency, working to help health professionals and nonprofits achieve their goals through effective online communication. Aaron Fleming has owned Flemco Designs for 10 years and has been working in […]